NYX Professional Makeup is a modern, digitally native professional makeup brand on the forefront of today’s emerging beauty trends. A leader in the global colour cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, colour and tool needed to create makeup artistry at every level.  Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans.