The Napapijri® brand’s outdoor technical backpacks, bags and apparel blend comfort and versatility with a unique focus on style – enabling consumers to discover their next journey at the crossroads of style and innovation.
The Napapijri® brand began its journey in 1987. It draws its inspiration from the shadow of Europe’s highest peak, the Monte Bianco, where an Italian travel bag manufacturer mixed design innovation with style and revolutionized outdoor apparel. The Napapijri® brand is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, gives visual expression to the North and South Poles.
