Lee® is an authentic American denim brand rooted in a strong work wear heritage and famed for having delivered numerous innovations to the denim world.
Since 1889, Lee® has been known and valued for superior comfort and stylish versatility. Since creating the first overalls in 1911 Lee® went on to create the iconic Union-All (overalls) in 1913 and can also take credit for inventing zipper-fly jeans as well as the first denim jacket. Over the last 130 years, Lee® has become the symbol of real people around the world, a democratic brand that delivers high quality apparel. Today Lee® offers jeanswear and accessories with a depth of great fits and finishes in ranges for men and women.
In the 70s, Wrangler became synonymous with the exciting new youth culture, fun and rebellious style. Mick Jagger, Debbie Harry, Bob Marley and Steve McQueen could all be seen in Wrangler. It is this spirit of cowboys, rebels and rock stars – of breaking out the rules – that runs all the way through Wrangler’s collections.
With origins going back to 1904 in Greensboro, North Carolina, Wrangler was born in 1947, created for the rigorous demands of cowboys and ranch hands. Its heritage is still stitched into every pair of Wrangler jeans with its 7 Iconic features, including the flat rivets to the seven belt loops instead of the usual five (for a more secure fit)and to a deeper watch pocket.Since the dawn of its denim history, Wrangler’s inspiration and vision has been a real lifeexperience.