The story of New Balance began in 1906 when inventor William J. Riley designed a three-point support insole inspired by the perfect balance of chickens’ walk. In 1938, New Balance introduced its first pair of athletic shoes for the Brown Bag Harriers, using kangaroo leather for durability and lightness.By 1960, the company revolutionized the industry by offering athletic shoes in various widths to suit different foot types. Jim Davis acquired New Balance in 1972, coinciding with the Boston Marathon. In 1976, the iconic 320 model was awarded “Best Running Shoe” by Runner’s World. In 1988, the legendary 574 design debuted, becoming one of the world’s most recognized sneakers.With over 110 years of rich history, New Balance remains a pioneer in designing innovative sports products, integrating groundbreaking cushioning and fit technologies. With the motto “We Got Now,” the brand continues to excel, leaving its mark on the world’s most prominent stages and events. In Cyprus, New Balance is exclusively represented by STARTLINE SINGLE-MEMBER S.A.