The story of Under Armour begins in 1996, when Kevin Plank, a young athlete, set out to solve a simple yet defining problem: heavy, sweat-soaked apparel that limited performance.
He created his first innovative T-shirt designed to keep the body dry and light, a small idea that evolved into a global force in athletic performance gear. From that moment on, Under Armour continues to pursue progress, driven by passion, design, and relentless innovation, creating products that help every athlete, from everyday to professional, push beyond their limits.
More than a company, it represents a mindset that believes progress has no finish line and that sport inspires those striving for “more” to become better every day.
