For a solid decade the unique architecture of retail shops stands out through more than 1,700 authorized Swarovski boutiques and Swarovski outlets in all major fashion capitals around the world. Swarovski seeks to evolve as a «Modern Lux», brand which will be unique, yet affordable, creating a new form of presentation in order to highlight the crystal jewelry collections, fashion accessories and decorative crystal items for the home which will bear the Swarovski stamp.
Swarovski joined forces with the famous designer Tokujin Yoshioka, who inspired this charming architecture present in the Swarovski retail shops. The idea unfolds around the theme «Crystal Forest», which highlights the infinite possibilities of the crystal and illustrates the company’s strong ties with nature. Inside the boutique, the surfaces steal the show as the «Crystal Forest» comes to life: all the walls are covered with white relief prisms in various lengths that reflect light.